✦ instagram strategy for mental health therapists

Be the therapist
she finds
first.
Be the
therapist she
finds first.

Nobody warns you that being good at your work and being found for it are two completely different jobs. This is the second one. Instagram SEO that makes you findable instead of just visible, so she searches, finds you, and books.Instagram SEO that makes you findable instead of just visible, so she searches, finds you, and books.

Get the free audit

30-minute group training

See the method
Marketing that feels like you.
the actual goal From search to session
01Search
02Language
03Trust
04Inquiry
05Session

Nobody warns you that being good at your work and being found for it are two completely different jobs. This is the second one.

speak her languagefindable, not just visiblemarketing that feels like youfill the practice
the visibility shift

She’s already searching.
Make sure she finds you.

Your content isn’t getting you clients because you’re describing what you do in your words, not hers. You say “feel lighter.” She’s typing “help, I can’t stop crying.” Write in her words, and Instagram starts putting you in front of her.

See how the path works →
old rule Post more.
Throw spaghetti
at the wall.
exhausting
new rule Use her words.
Answer what she typed.
Show up in search.
findable
Isabella smiling in a denim jacket
She knows you before she ever reaches out.
Free · takes 60 seconds

Build your free Content Starter Pack.

Start with language that sounds like your clients, not a clinical textbook. Pick the ones that sound like your people, and I’ll email you the list to write posts from.

  1. 1Pick your niche. Six to choose from.
  2. 2Tap the lines that sound like your clients. Three or more is a week of posts.
  3. 3Add your email. Your pack lands in your inbox.

01 Choose your niche

  • You would writefeel lighter

  • You would writeevidence-based anxiety treatment

  • You would writegeneralized anxiety disorder therapy

  • You would writesomatic regulation skills

  • You would writecognitive restructuring

  • You would writepanic disorder specialist

choose how you start

Start free.
Then fill the practice.

If your posts mostly get seen by other therapists, the problem is not your content. It is that your ideal clients cannot find you. Start with the audit so you know where you stand, then the system that fixes it.

01

The Free Instagram Audit

Free30-minute live group training

Learn the three profile fixes that turn viewers into inquiries, then watch Isabella audit a few attendees’ profiles live. Bring your Instagram handle and your questions. Cameras optional. Yes, actually free.

Get the free audit start here
02

The Membership

Let’s talkabout membership

Inside my group you get what to post each week, personalized feedback on your content, Instagram SEO so you show up first, weekly group coaching calls, and a room of therapists who collab with each other and send each other referrals. Plus the brand deals that start showing up once you are findable.

Join the membership
03

1:1 Coaching

Let’s talkabout coaching

When you want it moving faster. You and me on your positioning, your content, and getting you found. Open to members.

See 1:1 coaching
the search-to-client method

Content isn’t the job.
It’s the bridge.

Every piece moves one person from “this therapist finally gets me” to a booked consult.

01

Speak their language

Use the words she’s already typing, not the ones you’d use in session.

02

Get findable

Instagram SEO, so you show up first instead of waiting to get lucky.

03

Become the trusted voice

Keep showing up until she knows you, long before she’s ready to reach out.

04

Turn it into consults

Make the next step obvious, so the attention turns into booked calls.

the trial reels system

A month of content.
One hour of filming.

Three clips, ten hooks each, and Instagram tells you which one your people actually want. Then you repeat what worked.

  1. 01

    Film three clips

    Once a month. That is the entire shoot, and it takes about an hour.

  2. 02

    Ten hooks on each

    Thirty trial reels. They go out as trials, so nothing reaches your feed until it has earned it.

  3. 03

    Feed the winner

    Instagram already told you which one your people wanted. Put that one on your feed, then turn it into a carousel.

  4. 04

    Repeat what worked

    The therapists who grow fastest stop making new content and start repeating the posts that already landed.

same message, three formats, one hour

the receipts

Proof doesn’t shout.
It just keeps arriving.

Real messages from therapists in the room. Consult requests, waitlists, first clients booked straight from Instagram. Not every post lands. This is what happens when they do.

and they keep coming ↓

34 more, in the pile. Click through them.

Client message from Kayla Nettleton: My win for the week is reaching 4M with an audience of only 4K. Followed by, a new win: I posted my consultation link last night and I already have 1 new consultation request. Isabella replies, oh heck yes.
4M reach on an audience of 4K
Client message from Rebecca Korinek: You have been so helpful, you have great advice, I could not get here without you, it is so nice to have someone keeping me accountable.
Someone keeping me accountable
Client message: I hit 1,000 followers on New Year’s Day. Started working with you not long after, and now have 4,000 followers. I cannot even believe it.
1,000 to 4,000 followers
Client message: Going from 1,000 followers to 10,000+ followers after working with you for less than 2 months is wild. So grateful.
1,000 to 10,000 in under two months
Client message: I wanted to let you know, I am completely filled with my ideal clients, and all of them came from Instagram.
Completely filled with ideal clients
Client message: I asked for 2k and we settled on 1500, from that one that wanted me to do a post. Isabella replies, that is why we always ask for more, that is great money.
Asked for 2k, settled at 1500
Client messages: Consult call requests almost every day last week. A handful of my posts went super viral. I found a strategy that works where I can work smarter not harder.
Consult requests almost every day
Client message: I got 2 people who reached out for a consult this week. One was from the other side of the earth so that would not have worked, but the other could.
Two consults reached out this week
Client message: The Manychat automation is working great. Good timing with the reel blowing up, but it is driving a ton of people to my website and newsletter.
Automation feeding the newsletter
Client message: I know it is crazy that I surpassed 1k followers in a month of working with you. Excited to see what the next few months will bring.
Past 1k followers in a month
Client message: I am completely full in my practice with a waitlist.
Completely full, with a waitlist
Isabella writes, holy viral. Client replies, thank you, I could not have done it without you.
I could not have done it without you
Client messages: I might actually hit 10k soon, I am currently at 7600 and climbing. Too many wins to count.
7,600 and climbing
Client message: Exciting news, I woke up to a million views over the month.
A million views over the month
Client message: I am one week back from maternity leave and got another consult call request. Isabella replies, the best.
A consult one week back from leave
Client message: I got 2 collabs with 2 different companies within a week.
Two brand collabs in one week
Client message: Also just booked my first therapy client from Instagram.
First therapy client from Instagram
Client message: I hit 18k followers. My carousels have been doing really well.
18k followers
Client message: I just got accepted into two campaigns where I am getting paid 350 each.
Two paid campaigns, 350 each
Client message: First official payment received for mastermind.
First mastermind payment
Client message: It is the reel that got me 3 new clients.
The reel that got three new clients
Client message: Another 2 consults came in today.
Another two consults today
Client message: Got another consult call request.
Another consult call request
Client message: 2 consult calls booked this week.
Two consult calls booked this week
Client message: Within the day I have gained 40 plus more followers.
Forty followers in a day
Two Instagram story replies celebrating milestones: 15k from juliamarcustherapy and 13k from motherhoodunraveled.
15k and 13k, on the same day
Instagram story reply from therapywithdon celebrating 11k followers.
11k followers
Client message: Literally this is a game changer.
Literally a game changer
Client message: Almost at 50k.
Almost at 50k
Client message: This one is popping off.
This one is popping off
Client message: We just made it to 3k.
Made it to 3k
Instagram professional dashboard: 1.1M views in the last 30 days.
1.1M views in 30 days
Instagram professional dashboard: 2.7M views in the last 30 days.
2.7M views in 30 days
Instagram professional dashboard: 4.2M views in the last 30 days.
4.2M views in 30 days

1 of 34

who trusts this

Licensed clinicians,
booked out.

Not marketers. Not coaches. Working therapists with caseloads, licenses and ethics boards, who decided to be findable.

Lindsay Weber, LCSW, smiling 93Kfollowers

Lindsay WeberLCSW

Chronic illness & anxiety

Erica Battista, LCSW, PMH-C, seated and smiling 16Kfollowers

Erica BattistaLCSW, PMH-C

Perinatal mental health · Maternal Mind & Wellness

“I got 4.8 million views since starting to work with you 30 days ago!”

Donnie Newman, LCSW, smiling in a navy dress 11.5Kfollowers

Donnie NewmanLCSW

Body image & self-worth · Long Island, NY

“I got to 10k followers!!!!”

Irene Koutsidis-Martelli, LCSW, smiling 9.2Kfollowers

Irene Koutsidis-MartelliLCSW

Trauma & relationships

Juhee, LPC, ATR-BC, smiling 41.8Kfollowers

JuheeLPC, ATR-BC

Art therapy & childhood trauma

Liana Ross, LMHC-D, CASAC, smiling 25.4Kfollowers

Liana RossLMHC-D, CASAC

Trauma, EMDR & relationships · Long Island, NY

Isabella laughing over coffee at a cafe
Black-and-white portrait of Isabella holding magazines
Isabella taking a call with her laptop
built when
nobody was
watching
meet isabella

For the therapist ready to see herself as a founder.

I built my business when nobody was watching. I posted to 40 followers. I talked to an empty room for months. Then I got obsessed with Instagram SEO, the thing that makes you findable instead of just visible.

Now I teach therapists to do the same. Full practices. Clients they actually love. Marketing that feels like them.

worth knowing: January is when everyone decides to find a therapist. August is when they start finding you.
your next client starts here

Done waiting on
Psychology Today?

Start with the free audit: a 30-minute live group training on the profile fixes that help ideal clients find you, with live audits of selected attendees. Then the weekly system that keeps the consults coming.

Isabella smiling while holding an iced coffee
your voice.
your people.
let her find you ↗