Be the therapist she finds first.Be the therapist she findsfirst.
Nobody warns you that being good at your work and being found for it are two completely different jobs. This is the second one. Instagram SEO that makes you findable instead of just visible, so she searches, finds you, and books.Instagram SEO that makes you findable instead of just visible, so she searches, finds you, and books.
Nobody warns you that being good at your work and being found for it are two completely different jobs. This is the second one.
speak her language✷findable, not just visible✷marketing that feels like you✷fill the practice✷
speak her language✷findable, not just visible✷marketing that feels like you✷fill the practice✷
the visibility shift
She’s already searching. Make sure she finds you.
Your content isn’t getting you clients because you’re describing what you do in your words, not hers. You say “feel lighter.” She’s typing “help, I can’t stop crying.” Write in her words, and Instagram starts putting you in front of her.
old rule
Post more. Throw spaghetti at the wall.exhausting
new rule
Use her words. Answer what she typed. Show up in search.findable
She knows you before she ever reaches out.
Free · takes 60 seconds
Build your free Content Starter Pack.
Start with language that sounds like your clients, not a clinical textbook. Pick the ones that sound like your people, and I’ll email you the list to write posts from.
1Pick your niche. Six to choose from.
2Tap the lines that sound like your clients. Three or more is a week of posts.
3Add your email. Your pack lands in your inbox.
01 Choose your niche
02 Pick the lines that sound like themPick at least 3
You would writefeel lighter
Your client is typinghelp, i can’t stop crying
You would writeevidence-based anxiety treatment
Your client is typingwhy do i feel like something bad is about to happen
You would writegeneralized anxiety disorder therapy
Your client is typingi can’t stop overthinking everything
You would writesomatic regulation skills
Your client is typinghow do i calm down when my chest gets tight
You would writecognitive restructuring
Your client is typinghow to stop worrying about things i can’t control
You would writepanic disorder specialist
Your client is typingi thought it was a heart attack but it was a panic attack
You would writeperinatal mood and anxiety disorders
Your client is typingi love my baby but i don’t feel like myself
You would writematrescence support
Your client is typingwhy do i feel nothing after having my baby
You would writepostpartum depression screening
Your client is typingis it normal to cry every day after giving birth
You would writematernal mental health
Your client is typingi feel guilty for wanting a break from my baby
You would writebirth trauma processing
Your client is typingi can’t stop replaying my delivery
You would writeemotionally focused couples therapy
Your client is typingwe have the same fight over and over
You would writeattachment-based relational work
Your client is typingwhy do i push him away when i’m upset
You would writecommunication skill building
Your client is typinghe shuts down every time i bring something up
You would writeinfidelity recovery
Your client is typingcan you come back from being cheated on
You would writepremarital counseling
Your client is typingshould we go to therapy before we get married
You would writeEMDR certified clinician
Your client is typingwhy do small things make me react so big
You would writecomplex trauma treatment
Your client is typingi’m always waiting for the other shoe to drop
You would writenervous system dysregulation
Your client is typingwhy do i go numb when i get stressed
You would writechildhood trauma processing
Your client is typinghow do i stop being scared of my own parents
You would writetrauma-informed care
Your client is typingis what happened to me actually trauma
You would writeexecutive function coaching
Your client is typingwhy can’t i start things i actually want to do
You would writeadult ADHD assessment
Your client is typingam i lazy or is something actually wrong with me
You would writeneurodivergent-affirming therapy
Your client is typingi did fine in school so how do i have adhd
You would writeemotional dysregulation support
Your client is typingwhy does being left out hurt me this much
You would writetime blindness strategies
Your client is typingi lose hours and don’t know where they went
You would writeadolescent behavioral health
Your client is typingmy teenager won’t talk to me anymore
You would writeschool refusal intervention
Your client is typingmy kid says they physically can’t go to school
You would writerisk assessment and safety planning
Your client is typingi think my teen is hurting themselves
You would writefamily systems work
Your client is typinghow do i help my teen without pushing them away
You would writeidentity development support
Your client is typingmy kid came out and i don’t know what to say
choose how you start
Start free. Then fill the practice.
If your posts mostly get seen by other therapists, the problem is not your content. It is that your ideal clients cannot find you. Start with the audit so you know where you stand, then the system that fixes it.
01
The Free Instagram Audit
Free30-minute live group training
Learn the three profile fixes that turn viewers into inquiries, then watch Isabella audit a few attendees’ profiles live. Bring your Instagram handle and your questions. Cameras optional. Yes, actually free.
Inside my group you get what to post each week, personalized feedback on your content, Instagram SEO so you show up first, weekly group coaching calls, and a room of therapists who collab with each other and send each other referrals. Plus the brand deals that start showing up once you are findable.
Every piece moves one person from “this therapist finally gets me” to a booked consult.
01
Speak their language
Use the words she’s already typing, not the ones you’d use in session.
02
Get findable
Instagram SEO, so you show up first instead of waiting to get lucky.
03
Become the trusted voice
Keep showing up until she knows you, long before she’s ready to reach out.
04
Turn it into consults
Make the next step obvious, so the attention turns into booked calls.
the trial reels system
A month of content. One hour of filming.
Three clips, ten hooks each, and Instagram tells you which one your people actually want. Then you repeat what worked.
01
Film three clips
Once a month. That is the entire shoot, and it takes about an hour.
02
Ten hooks on each
Thirty trial reels. They go out as trials, so nothing reaches your feed until it has earned it.
03
Feed the winner
Instagram already told you which one your people wanted. Put that one on your feed, then turn it into a carousel.
04
Repeat what worked
The therapists who grow fastest stop making new content and start repeating the posts that already landed.
same message, three formats, one hour
the receipts
Proof doesn’t shout. It just keeps arriving.
Real messages from therapists in the room. Consult requests, waitlists, first clients booked straight from Instagram. Not every post lands. This is what happens when they do.
and they keep coming ↓
34 more, in the pile. Click through them.
4M reach on an audience of 4K
Someone keeping me accountable
1,000 to 4,000 followers
1,000 to 10,000 in under two months
Completely filled with ideal clients
Asked for 2k, settled at 1500
Consult requests almost every day
Two consults reached out this week
Automation feeding the newsletter
Past 1k followers in a month
Completely full, with a waitlist
I could not have done it without you
7,600 and climbing
A million views over the month
A consult one week back from leave
Two brand collabs in one week
First therapy client from Instagram
18k followers
Two paid campaigns, 350 each
First mastermind payment
The reel that got three new clients
Another two consults today
Another consult call request
Two consult calls booked this week
Forty followers in a day
15k and 13k, on the same day
11k followers
Literally a game changer
Almost at 50k
This one is popping off
Made it to 3k
1.1M views in 30 days
2.7M views in 30 days
4.2M views in 30 days
1 of 34
who trusts this
Licensed clinicians, booked out.
Not marketers. Not coaches. Working therapists with caseloads, licenses and ethics boards, who decided to be findable.
For the therapist ready to see herself as a founder.
I built my business when nobody was watching. I posted to 40 followers. I talked to an empty room for months. Then I got obsessed with Instagram SEO, the thing that makes you findable instead of just visible.
Now I teach therapists to do the same. Full practices. Clients they actually love. Marketing that feels like them.
worth knowing:January is when everyone decides to find a therapist. August is when they start finding you.
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your next client starts here
Done waiting on Psychology Today?
Start with the free audit: a 30-minute live group training on the profile fixes that help ideal clients find you, with live audits of selected attendees. Then the weekly system that keeps the consults coming.